The Toyota Motor Corporation should be given an award for being the most dedicated mockers of people’s intelligence.
Right on the heels of their recommendation that we buy a camera-studded Rav4 in order to turn parking into a video game where we must avoid carnivorous shopping carts on the loose – Oh, and presumably more realistic parking hazards such as – well: dancing fire hydrants maybe? Evil lance-brandishing gremlins riding giant rats? Am I missing something?
So right on the heels of this indulgent farce; this gratuitous tech-nonsense which no one has ever needed unless they’re such an incompetent driver it is scandalous they have a license, they come out with this possibly-most-belligerent claim I’ve ever heard:
“Can you make joy?” They ask. “We did!” Then you see an image of their shiny car scooting down the road with the label Joy.
I can’t think of a more ignorant message.
A whole lot of people will go through life without ever experiencing a moment of legitimate joy but could any be so hopelessly removed from the possibility as automakers?
And by automakers I mean the masterminds who shape our culture: our car culture. I’m not talking about the people who are trapped within that culture with me and who happen to be employed in the car industry because they require employment.
Joy is a product of truth, beauty and love. Three things which automobiles fiercely oppose.
You know what? Come back in April! I have decided on my next April A-Z topic: Twenty six important perspectives on the automobile. And I promise I’ll try to be polite about it!