Buyer beware!
There's a new yogurt variety on the shelves. It's yogurt with fibre and if you're not watching carefully it could end up in your shopping cart, and worse: in your tummy.
Is this a conscious marketing strategy where the label of the new product is designed to blend in with the original label so that people will try the new shit by mistake? For all these occasions when they need to pay their innovation staff but they don't actually have a very good new idea?
Anyway if you like the idea of yogurt that feels like gritty lawn debris and floor sweepings have been lovingly stirred in then you got nothing to worry about. Otherwise watch out for this sort of thing:
If it were up to me they'd be mandated to label in this manner:
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