Suger-free aspartame. Sucralose. Hypnotising pocket-device eyeball strain and squatty plumped people perved out on extra-wide TV screens. Sodium nitrite and hydrogenated oil. Fudgee-Os that taste like bland chemicals and pulp filler and nothing like fudge.
Hey kids! Did you know
that when I was your age Fudgee-Os tasted incredible? Like chocolate? They were fucking amazing. Sorry for the foul language but that is the precise truth. They tasted fucking amazing. If you
went back in time you’d be shocked. In the 1980’s I used to bang away on an
Underwood typewriter made in the sixties. It still worked perfect in the
nineties when I gave it away. Your great grand-parents used to care about
quality. They were a different breed of hominid.
We however, work longer
hours (and get paid for fewer) even though those hours are absurdly leveraged
by technology and resource-rape. We tilt the global imbalance of wealth to
absurd degrees. Our poor live like kings and our rich live an unnatural existence which makes a complete mockery of the human reality.
And how do we leverage
this hyper-excess of productivity? Not by making stuff better. By making stuff worse. The marketplace has become a theatrical battlefield where masked villains
peddle facades and screw each other over. Where does the over-productivity go? Into
the ground and into the skimmings. Over-manufacturing, planned obsolescence, dollar-store disposable versions of products that were once expected to last for years or decades. Massive food waste, military destruction... All of the fat skimmed to make the super-rich super-super-rich.
Capitalism must generate waste in order to perpetuate. It must because collectively, the working class
does not get paid enough for what they produce to afford to collectively buy what they produce. The new perversion of trade. The cream rises to the top.
Not by making things better.
By making things worse.
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| image courtesy of marketing execs |
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| image courtesy of google maps |
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